It’s important to start thinking of how to evaluate your event right from the planning stage.
Evaluations should be undertaken by attendees (such as questionnaires on the day) and event organisers.
There are 3 key ingredients for good evaluations: identifying what worked, what didn’t work, and what could be improved next time. You will also need to think about what you want to evaluate. This may be attendance, responses at the time of the event or responses afterwards. Make sure the method of evaluation you choose enables you to gather this data in a clear and concise way.
Evaluating is useful for several reasons:
- Evaluating helps us get feedback from attendees and participants, discovering the best and worst bits of an event
- Evaluating helps us to know if the event achieved its original aims, or how it could be improved
- Evaluating shows volunteers and staff the value of their work
- Evaluating shows the impact of the event on the community
- Some funders may require evaluations to be conducted, to show value for money
There are several ways to gather the information you need:
- By distributing evaluation forms at events and collecting them on the same day, while the event is still fresh in everybody’s mind (most people will not take the trouble to complete forms and send them in at a later date)
- Interviewing attendees and recording responses on paper, video or digital media during the event
- Holding groups feedback sessions after the event, in person or via email, newsletter etc.
Sample evaluation forms and more ideas are available on the Evaluate your Event page.
Whichever method you use there will be pros and cons, so make sure you think about this early on and devise a method which works for you and your event.
Don’t forget to tell us how you got on! You may also be asked by a member of the Refugee Week Team to take part in the evaluation of the Week.